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Luke Telford



David Truong teamed up with Cyril Gaillard and David Chiapoco to create an app to help young kids do better at maths. more »

Making search engine advertising count

How much to spend on SEA

Many businesses grasp the basic concept of SEA, only to bid too much on an ad and use their budget too quickly. more »

Adapting to new markets

Adapting to new markets

Until you’re actually trading, you can’t be certain that your product is what the broader marketplace actually wants. more »

Managing payroll

Managing payroll

Payroll is one of the many responsibilities that small business owners have to shoulder as their enterprises grow. more »

How to sell with email marketing

SEO Sell

We all lament the existence of spam, but the bizarre truth is that many people want promotions in their inboxes. more »

Five tips for improving conversions

5 tips for improving conversions

Turning web visitors into customers is the ultimate goal in online business. Here are 5 tips to make the process simpler. more »

Converting traffic to sales

Converting traffic to sales

The key to increasing the number of sales your site brings in lies in how well you meet visitors’ expectations. more »

How well is your business, financially?

Financial health

Focusing too closely on the incoming dollars can be a dangerous way to gauge a business’s financial health. more »

How to avoid dodgy web designers

How to avoid bad web designers

The key to avoiding bad designers is to verse yourself in a few web basics, and have a clear idea of what you need. more »

Carbon neutrality for small business

Carbon neutral

Though being carbon neutral mightn’t be the first priority for many business owners, it’s cheaper and easier than you think. more »

Starting a business for under $1,000 – Step 6: marketing

Starting a business for under $1,000 – step 6: marketing

Having created a business, one of the toughest tasks facing you, as the owner, is actually getting its brand in front of people. more »

Starting a business for under $1,000 – Step 5: establish core costs

Starting a business for under $1,000 – step 5: establish core costs

Some costs apply to all startups. Every small business needs to register its name and apply for an ABN. All new businesses need a website. more »

Starting a business for under $1,000 – Step 4: web design

Starting a business for under $1,000 – step 4: web design

Whether you operate online or not, it’s essential to have a standalone web presence of some form or another. more »

Starting a business for under $1,000 – Step 3: register the business

Starting a business for under $1,000 – step 3: register the business

Having secured a good domain name, and a few variant spellings, it’s time to register your business proper. Business registration is a crucial process, but not particularly complicated. First, take the same approach as you did with domain registration, and check to see that your business name and trademark hasn’t been already been registered. Prior to May 28, 2012, business registration was handled by a different organisation in each state. Now, all business registrations and applications for Australian Business Numbers (ABN) can be lodged at the Australian Business Register (ABR) … more »

Starting a business for under $1,000 – Step 2: choose a name

Starting a business for under $1,000 – step 2: choose a name

If a name can summarise what the business does in as few characters as possible, then you’re off to a strong start. more »

Starting a business for under $1,000 – Step 1: business plan

Starting a business for under $1,000 – step 1: business plan

Starting a business can seem like an enormous challenge. In truth, it’s nowhere near as daunting a prospect as it sounds. The actual startup process is very simple. It takes time and commitment, but you’d be surprised at how easy it is to become a business owner. There’s always the question of cost. Of all the imagined obstacles would-be business owners encounter, the sheer thought of how much it will all cost is what keeps many from even trying in the first place. If the associated expense worries you, keep … more »

Content vs. sales: 5 email marketing tips

Sales vs. content in email marketing

Striking the right balance between promotions and content is one of the crucial keys to success in email marketing. more »

5 steps to get started with SEO


SEO is expensive because of volume. The more pages you have optimised, and the more keywords you target, the better. more »

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With the number of Australian small businesses growing, NETT provides a one-stop shop of information to get your business working for you. Crammed full of helpful articles, tips and small business advice, NETT gathers expert advice from Australian small business owners, industry experts and online professionals and houses it all in an easy-to-follow format. Reaching across a wealth of topics from technology to search optimisation and resources. NETT focuses on assisting Australian small business and providing better business advice to allow you to build a strong online presence.