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Luke Telford

Using serial videos to market your business

Robert Moorman

The goal of video for business is to create a connection, because trust is a prerequisite for doing any business. more »

Email marketing: balancing sales with content

Email marketing: balancing sales with content

One of the most useful exercises in email marketing is to put yourself in the customer’s shoes, and ask what they want. more »

5 search engine marketing tips for startups

5 search engine marketing tips for startups

SEM requires ongoing research, testing and micro-management if you want to make the most of the money that each click costs. more »

Four basic web design tips

4 basic web design tips

Creating a business website on your own is a massive undertaking, particularly if you don’t have much design experience. more »

How to build your own website

how to build your own website

CMSs like WordPress have given those with little experience the ability to create business websites cheaply and easily. more »

Search engine marketing basics

search engine marketing basics

SEM gives business owners the option to buy a spot next to search results for terms that are relevant to their products. more »

How to write email marketing content

How to write email marketing content

The low cost is what spurs businesses to try email. What causes many to stop before succeeding is a hidden cost: content. more »

5 SEO tips for startups

5 SEO tips for startups

SEO is very simple, repetitive work, that anyone can do. Here are 5 tips to make sure the time you spend on it isn’t wasted. more »

Advertising a new business

where to advertise a new business

One of the most challenging aspects of starting and running a business is getting its name in front of the right people. more »

5 web design basics

5 web design basics

The key to designing a successful website is to have a clear idea of what you’re trying to achieve and how to achieve it. more »

Why you need SEO

SEO button

Search engine optimisation, or SEO, is one way you can make it easier for customers to find your business online. more »

Web design: what are your options?

Web design basics

There are a number of ways to create a website, and the most common of them needn’t cost you the earth. more »

5 email marketing tips

5 email marketing tips

Email is an effective medium, but it is easy to accidentally sabotage if you’re unfamiliar with how it works. more »

5 black hat SEO techniques

Five worst black hat SEO techniques

Search engines like Google and Bing don’t tend to publish the code that figures out how to match queries with results. Despite this, many online marketers have used trial and error to learn as much as they can about these internal processes. Some of the resulting techniques are above-board and ethical – others aren’t. The following is an outline of five of the major black hat methods, and how they work. 1. Link building One of the most vitally important factors in SEO is the number of incoming links a … more »

Getting started with email marketing

Getting started with email marketing

Provided you gauge the interests of your contact list correctly, email can be a simple, effective tool for driving sales. more »

The case for email marketing

charcoal @ symbol

Email marketing has existed for almost as long as email itself has. What’s surprising is that it still works. more »

4 ways to spot black hat SEO

4 ways to spot black hat seo

What many online business owners don’t know is that there are good and bad ways of optimising a website for search. more »

What is ‘black hat’ SEO?

what is black hat SEO

‘Black hat’ SEO methods are those that get around search engine guidelines to unfairly favour certain sites over others. more »

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With the number of Australian small businesses growing, NETT provides a one-stop shop of information to get your business working for you. Crammed full of helpful articles, tips and small business advice, NETT gathers expert advice from Australian small business owners, industry experts and online professionals and houses it all in an easy-to-follow format. Reaching across a wealth of topics from technology to search optimisation and resources. NETT focuses on assisting Australian small business and providing better business advice to allow you to build a strong online presence.