First impressions count on the web. How you plan, create and display your product images in an online catalogue can make a great contribution to your sales and marketing efforts. The first step in creating a good looking product catalogue is to produce a creative brief for whoever is creating your product images and the interactive experience around them. If you’re doing the work yourself, this step is still essential as it helps you identify your image requirements and record your plan for how the catalogue will appear. In your … more »

Knowledge management is one of those terms you have probably heard but dismissed as something only big companies do. Michela Ledwidge introduces the concepts behind it and some low-cost (or free!) tools with the potential to make radical improvements to your business. Online knowledge management for small business Online knowledge management is a set of activities dealing with knowledge in three dimensions: people, subjects and time. Know the people behind your business. Company knowledge walks out the door each day and may never return. Identify who provides your knowledge and … more »

As smartphones become smarter, they’re rapidly becoming like a mobile virtual office. Michela Ledwidge comes to grips with 18 productivity-boosting mobile apps for business. In a short space of time, the market for mobile applications has exploded to the point where it is nearly impossible to keep track. With so much choice, which apps will actually be useful for your business? Here are some tips for the major mobile operating systems – iPhone, BlackBerry, Symbian, and Windows Mobile, as well as for other devices supporting Java. Email For the immediate … more »

Knowledge management is one of those terms you have probably heard but dismissed as something only big companies do. Michela Ledwidge introduces the concepts behind it and some low-cost (or free!) tools with the potential to make radical improvements to your business. Knowledge is at the heart of every business. Managing that knowledge and keeping it within the organisation, particularly as people move on to other jobs, is critical to ongoing success. This tutorial will introduce the concepts behind knowledge management and give you some ideas to start your own … more »