So, you’ve spent thousands of dollars on a professional online video for your business. But – shock horror: nothing happens! more »

A brand is how people see your business. That’s the result of every form of communication and interaction it offers. more »

In today’s media-saturated world, having a YouTube channel that can connect with an audience of millions is a great idea. more »

Or: why it is never going to be easy to get through to people – whether they’re online or offline – and why that’s a good thing. more »

Social proof, like client testimonial videos, offers an amazing opportunity to grow your brand in a credible and authentic way. more »

A solid SEO strategy will see you rank higher on the major search engines, bringing in more viewers to connect with. more »

Businesses able to communicate and present well with online video have a huge advantage over those that can’t. more »

Video is becoming a key communications tool for business, which is great for consistency, but can also create challenges. more »

It’s never been easier and cheaper to create great looking video for your business; the tools of the trade have become easy to use and relatively affordable so nothing keeps you from creating broadcast quality video yourself. As a result, more businesses are using video for marketing and social media. The advantages are clear; video is a very engaging medium that does a great job creating a connection with your target audience, so creating your own business videos is a no-brainer. Rubbish. Unfortunately 90% of business videos don’t get the … more »

Online video seems to have reached its Tipping Point. Everyone seems to be spruiking the amazing benefits: better SEO, better communication, better content. Anyway, “Google LOVES video” has become the marketing mantra du jour, and, frankly, why not? Who doesn’t love a bit of YouTube? So what’s holding you back from loading your marketing gun with this silver bullet? Probably the same old doubts that lots of people have until they find the right production company. Concerns like, ‘Where do I begin?’ ‘Isn’t it expensive?’ and ‘I can’t act’ are … more »