-
Market online? You're in the media business
By Nett Administrator on the 1st September 2010If you’re looking for ways to build an audience, attract links and become part of your market’s online community, then it’s time you changed your thinking about marketing versus media. Now that you’re an online business, you’re probably more like James Packer than you...
-
Reviving the ancient art of bartering
By Nett Administrator on the 3rd August 2010Not too many generations ago, bartering was one of the chief methods of completing a commercial transaction. Thanks to social media platforms such as Twitter, Facebook and blogs, it’s now making a comeback. When I began planning my consultancy, I kept coming across this thing called Twitter....
-
Innovate - or perish?
By Nett Administrator on the 9th July 2010Some ideas can strike fear into the heart of business owners. For online business owners, it’s that recurring thought when times get tough – ‘I need to innovate’. Innovation’ is a loaded word. It sounds expensive and like hard work. But it also sounds like a key to...
-
Is your online brand trusted by humans?
By Nett Administrator on the 21st May 2010Managing your brand online is different to managing your brand offline. Say goodbye to control and hello to embracing the voice of your customers. In most cases, your online brand is an extension of your offline brand – from tone to visual branding and your story – but that’s...
-
Don't be an OBD
By Nett Administrator on the 28th April 2010The barrier to entry when starting an online business can be tiny. Think of a name, sign yourself up to a free publishing platform and there’s nothing to stop you from setting up shop. You can start up in less than a day without a budget or overheads. But should you? Can you really create a...
-
Telling your story
By Nett Administrator on the 23rd March 2010Your business operates from a postcode called paradise? Great! Tell your customers. Not so lucky? Fear not, there are plenty of other angles if you look hard enough. I love solid branding. I'm a sucker for good design and a good story. Throw in the name of a well known location that complements...
-
The twists and turns of online business
By Nett Administrator on the 10th February 2010You're looking down the barrel of a year with the potential to be incredibly successful. It's exciting to plan the new turns your business can make. But have you asked yourself whether your business can twist?When looking forward in online business don't get ahead of yourself. The...
-
How you define success changes
By Nett Administrator on the 9th December 2009One of the most important and personal decisions we can make as business owners is how we define success for ourselves. I recently asked some friends in business to describe what success looks like to them using only three words. The answers ranged from "No money worries", "Long...
-
Paying to be popular is a waste of time
By Nett Administrator on the 1st December 2009Online business is not about the numbers, unless you're talking about the ones in your profit reports. It's about focusing on quality - not quantity. I spend a LOT of time online. You can find me Tweeting, Facebooking, searching, optimising and marketing at all hours of the day. There...
-
Think small to make it big
By Nett Administrator on the 13th October 2009Trying to get to number one? You're wasting your time. I learned the hard way that you're better off targeting specific customers looking for particular things. In 2001 I was working for an online marketing agency whose clients traded in a highly competitive and lucrative online market....
-
Is your website ready for social media?
By Nett Administrator on the 26th August 2009The old-fashioned brochure-ware approach to websites just won't cut it with today's online audience, but you can make your site social media-ready in three simple steps. I'm almost afraid to ask: is your website stuck in the online brochure phase? Perhaps you created it a few years ago...
-
Boost your care factor
By Nett Administrator on the 4th August 2009The secret to success in online business is gaining people's trust. Luckily, that's a lot cheaper and easier to do than running big ad campaigns or hard selling. Doing business online is personal. Believe it or not, before they deal with you online, people want to know more about you....
Clare Lancaster
Clare Lancaster
Clare Lancaster is the founder of Dot Marketing, a website strategy, review and marketing consultancy in Brisbane. She has been working online since 2001.
NETT Partners
