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The twists and turns of online business
By Nett Administrator on the 10th February 2010You're looking down the barrel of a year with the potential to be incredibly successful. It's exciting to plan the new turns your business can make. But have you asked yourself whether your business can twist?When looking forward in online business don't get ahead of yourself. The...
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How you define success changes
By Nett Administrator on the 9th December 2009One of the most important and personal decisions we can make as business owners is how we define success for ourselves. I recently asked some friends in business to describe what success looks like to them using only three words. The answers ranged from "No money worries", "Long...
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Paying to be popular is a waste of time
By Nett Administrator on the 1st December 2009Online business is not about the numbers, unless you're talking about the ones in your profit reports. It's about focusing on quality - not quantity. I spend a LOT of time online. You can find me Tweeting, Facebooking, searching, optimising and marketing at all hours of the day. There...
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Think small to make it big
By Nett Administrator on the 13th October 2009Trying to get to number one? You're wasting your time. I learned the hard way that you're better off targeting specific customers looking for particular things. In 2001 I was working for an online marketing agency whose clients traded in a highly competitive and lucrative online market....
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Is your website ready for social media?
By Nett Administrator on the 26th August 2009The old-fashioned brochure-ware approach to websites just won't cut it with today's online audience, but you can make your site social media-ready in three simple steps. I'm almost afraid to ask: is your website stuck in the online brochure phase? Perhaps you created it a few years ago...
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Boost your care factor
By Nett Administrator on the 4th August 2009The secret to success in online business is gaining people's trust. Luckily, that's a lot cheaper and easier to do than running big ad campaigns or hard selling. Doing business online is personal. Believe it or not, before they deal with you online, people want to know more about you....
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Five lessons from the chook shed
By Nett Administrator on the 22nd July 2009Online business is just like the regular kind. Working for a company that sold poultry farming equipment to farmers taught me traditional business lessons that apply perfectly to your firm. "Sorry, I can't email you - the person who knows how to use the computer isn't here...
Clare Lancaster
Clare Lancaster
Clare Lancaster is the founder of Dot Marketing, a website strategy, review and marketing consultancy in Brisbane. She has been working online since 2001.
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