-
Damage control
By Nett Administrator on the 3rd August 2010No-one’s perfect. It’s how we react in our moments of failure that sets the tone for our online relationships. A few months ago I received an interesting offer: I would be given a whizzy new mobile – for keeps – if I agreed to do an honest review of the device, sharing my...
-
Lies, damned lies, and social media
By Nett Administrator on the 9th July 2010Social media creates an amplifier that puts our reputations at risk. How can we protect them – and our businesses? A few months ago a Sydney PR firm contacted me. One of its clients wanted a ‘futurist’ to act as spokesperson for a revolutionary media product it was about to...
-
Who are your real frenemies?
By Nett Administrator on the 19th May 2010Letting someone into your social network means you’re letting them into your private life – and your head. What do you do when your boss asks to become friends with you on Facebook? Or your doctor? Or your mother?Chances are most of us have these folks sitting in limbo in...
-
Explain yourself in depth
By Nett Administrator on the 10th May 2010If you’re in the business of selling products, you should also be sharing the data you’ve collected about those products. With every year that passes, my diet grows more and more particular. Certain foods I once ate with abandon now disagree with me, and the doctor tells me to avoid one...
-
Rake in the recommendations
By Nett Administrator on the 30th March 2010I don't drive, except perhaps once a year, when I take a ‘great Australian road trip'. This year an American friend accompanied me to Canberra, Melbourne, along the Great Ocean Road and the Barossa region. While I've been to Canberra several times on business, I've never been...
-
Thanks for sharing
By Nett Administrator on the 10th February 2010Admit you don't know it all, go on. Then, open the floor to the wisdom of others. You might be surprised at what you learn and how it can help your business. During a dumbstruck moment before a crowd, I learned an important lesson: sharing makes us smarter. I was delivering a keynote...
-
Stricken and awestruck
By Nett Administrator on the 9th December 2009Falling ill is the best way to find out who your friends areOne recent Sunday morning I awoke to find myself covered in red spots. This not being usual for me - even after Saturday night - I hailed a taxi to the nearest hospital. Within a few minutes, a heavily-gowned doctor gave me my diagnosis:...
-
Let the power flow
By Nett Administrator on the 1st December 2009It's generally accepted in most businesses that power flows from the top. But what would happen if you asked your staff how they'd improve communication in the office? Late in September I gave one of my irregular lectures at Sydney University. I have always lectured at the front of the...
-
Safety First
By Nett Administrator on the 13th October 2009How much do you trust the people in your social networks - those you know and those you don't? And how much should you give away about yourself? A few years ago, a mutual friend introduced me to a very bright software developer. Over the last few years I've been happy to give advice to...
-
Can't pay for it
By Nett Administrator on the 26th August 2009Instead of worrying about your latest Twitter offer or Facebook campaign, just listen to what customers are saying about you. With any luck, they'll give you the best form of publicity - at no cost!My mate John Allsopp travels internationally quite a bit. As one of the experts on HTML 5, the...
-
Slowness is beauty
By Nett Administrator on the 4th August 2009A friend of mine flew halfway around the world to do some blogging. As an accomplished blogger, why did he fly 10,000 kilometres to do something he could do perfectly well from home? A superior at work thought that this blogging-at-a-distance could possibly translate into added traffic, clicks and...
-
The power of sharing
By Nett Administrator on the 8th July 2009If you’re in business, you can – and should – blog. But how do you make the most of the medium? To blog or not to blog - is that really the question? I suppose there are still a few businesses out there that couldn't benefit from a blog - perhaps a bicycle courier or an office...
Mark Pesce
Mark Pesce
Mark Pesce is a tech futurist and panellist on the ABC's New Inventors – www.markpesce.com
NETT Partners
