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Thanks for sharing
By Nett Administrator on the 10th February 2010Admit you don't know it all, go on. Then, open the floor to the wisdom of others. You might be surprised at what you learn and how it can help your business. During a dumbstruck moment before a crowd, I learned an important lesson: sharing makes us smarter. I was delivering a keynote...
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Stricken and awestruck
By Nett Administrator on the 9th December 2009Falling ill is the best way to find out who your friends areOne recent Sunday morning I awoke to find myself covered in red spots. This not being usual for me - even after Saturday night - I hailed a taxi to the nearest hospital. Within a few minutes, a heavily-gowned doctor gave me my diagnosis:...
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Let the power flow
By Nett Administrator on the 1st December 2009It's generally accepted in most businesses that power flows from the top. But what would happen if you asked your staff how they'd improve communication in the office? Late in September I gave one of my irregular lectures at Sydney University. I have always lectured at the front of the...
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Safety First
By Nett Administrator on the 13th October 2009How much do you trust the people in your social networks - those you know and those you don't? And how much should you give away about yourself? A few years ago, a mutual friend introduced me to a very bright software developer. Over the last few years I've been happy to give advice to...
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Can't pay for it
By Nett Administrator on the 26th August 2009Instead of worrying about your latest Twitter offer or Facebook campaign, just listen to what customers are saying about you. With any luck, they'll give you the best form of publicity - at no cost!My mate John Allsopp travels internationally quite a bit. As one of the experts on HTML 5, the...
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Slowness is beauty
By Nett Administrator on the 4th August 2009A friend of mine flew halfway around the world to do some blogging. As an accomplished blogger, why did he fly 10,000 kilometres to do something he could do perfectly well from home? A superior at work thought that this blogging-at-a-distance could possibly translate into added traffic, clicks and...
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The power of sharing
By Nett Administrator on the 8th July 2009If you’re in business, you can – and should – blog. But how do you make the most of the medium? To blog or not to blog - is that really the question? I suppose there are still a few businesses out there that couldn't benefit from a blog - perhaps a bicycle courier or an office...
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The responsibility game
By Mark Pesce on the 23rd June 2009Social media can’t be spun or controlled like traditional media. That’s why you need an entirely new approach when deciding who’s responsible for monitoring and responding to social networks.In the month since I penned my last column for Nett, I heard of three outrageous examples...
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The price of Twitter is eternal vigilance
By Mark Pesce on the 23rd June 2009The best thing about social media is they let you have conversations and relationships with customers in real time. That’s also the worst thing about social media. In April of last year, TechCrunch founder and well-known blogger Michael Arrington found himself trapped at home with a broken...
Mark Pesce
Mark Pesce
Mark Pesce is a tech futurist and panellist on the ABC's New Inventors – www.markpesce.com
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