Marketing - Louise Kelly

Turn your dreams into profit
By Nett Administrator on the 15th April 2008
It’s all well and good to spot a market trend, get on board early and ride that wave to riches. But, as our brand scientist Louise Kelly explains, finding your own inner passion is often the key to competitive advantage in business. I was feeling really confident when I started my company...
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Casting staff:  do they have what it takes?
By Nett Administrator on the 25th March 2008
When Gerstner, the former CEO of IBM, transformed the moribund computer giant into a thriving global success story, he did it by recognition of one thing, culture. After his time at IBM he concluded: “Culture isn’t one aspect of the game – it is the game. In the end, an...
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Ready for a relationship? Get to know your customers
By Nett Administrator on the 18th February 2008
Most people have their own view on what it takes to build good customer relationships, from organising birthday cards and golf days to learning clients’ partners’ names. But while these activities show signs of rapport (and sometimes desperation), they don’t necessarily mean you...
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Turn your vision into a brand
By Louise Kelly on the 12th November 2007
A brand can be described as many things, but put most simply, it’s what people say about you when you leave the room. Louise Kelly explains how to measure your brand value to get results. Your brand is how people percieve you. It dictates their behaviour towards you and how much they value you....
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