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Online Marketing

Putting a price on Olympic Spirit | Why I wouldn't be a 'Channel 7' advertiser
By Jordan Kerr on the 13th August 2008
If you were one of the 7.8 million Australian’s who watched the Olympic ceremony, like me, you would have also seen the ad-breaks at critical points in the program, like just when the fireworks were climaxing. First of all, shame on you Channel 7 – worst – coverage - ever.And what...
Your website is your best sales person | How well are they prepared?
By Jordan Kerr on the 4th July 2008
Think of your website as a sales person. When customers come into contact with your products your website is there to talk them through the benefits, answer their questions and absolve their hesitations. Your website can take the customer on a journey by catching their interest, asking the right...
Online Shoppers - what we know about you and how we'll get you to buy
By Jordan Kerr on the 4th July 2008
A Pew Internet and American Life Project study has revealed some rather unsurprising data (to people like me) about how online shoppers feel about using the internet to buy goods. It was segmented into age, but the stats are pretty consistent for those between the ages of 18-49, the percentages...
So Google Can Read Flash? Don't get too excited just yet...
By Jordan Kerr on the 3rd July 2008
The latest excitement in the SEO world is Google’s recent announcement that after teaming up with Adobe, they can now read flash sites more effectively and you can expect your Flash site to rank better. Ahem…Just like when Google announced that they would be reading PDF files more...
Get with the program :: Why marketing is going online
By Jordan Kerr on the 26th June 2008
If you haven’t read this yet, Clash-Media published the latest figures on marketing spend. And you guessed it… online marketing is growing rapidly. “More than 50 per cent of an average marketer's budget is now spent online, new research has claimed. It found...
Getting the most from Search Advertising :: Who are your customers?
By Jordan Kerr on the 2nd June 2008
The sponsored links in Google convert at a rate of 25% less than organic search results. A big part of this is that we trust the informational results more than the Ads trying to sell us something. However, this isn’t the case for all industries and all types of ‘search’. Some...
Should you trust SEO to your web-designer? :: Not all nerds were made equal
By Jordan Kerr on the 23rd May 2008
We get a lot of customers who come to Netregistry that have had their web designer ‘optimise’ their site. The fact that they’re coming to us tips you off to where I’m going with this… SEO is one of the fastest growing areas in the IT industry and more and more...
The Small Business Advantage Online :: Make the most of your size
By Jordan Kerr on the 22nd May 2008
Ok, so you’re not Amazon…yet. In the meantime you need to make the most of your size. There are a number of benefits that small businesses have over larger companies. I’ve had a lot of customers asking me how they can compete with the big guys; you can, you just need to play to...
Is this what you want? :: Optimising for the future of search online
By Jordan Kerr on the 9th May 2008
If you’re a regular Google user you may have noticed more and more vertical search results entering the ‘regular’ results page. These take the form of results from Google’s library project, YouTube Videos, Newspaper sites and the list goes on. This is part of Google rolling...
Using your powers for good not evil :: Working for the greater good
By Jordan Kerr on the 5th May 2008
A Japanese civil servant was demoted recently for looking at porn more than 780,000 times while at work over a nine-month period. What surprises me most about this story is that no one noticed any drop in his productivity. I guess this is a unifying global experience of working for the...
Online Manners Matter :: Getting what you want!
By Jordan Kerr on the 1st May 2008
This post came about because a staff member received a really angry email from a client. It was full of capital letters, exclamation marks and bolded words. Now, chances are, they decided it was a smart idea to get what they wanted by being rude or they just didn’t know a thing about email...
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Lets go shopping…Online :: Improving your online store for customers
By Jordan Kerr on the 24th April 2008
As you can probably imagine, I shop online all the time. Not just because I can’t stand queuing but because it’s good research for my job…well at least that’s what I tell myself when I get my credit card statement. Today I want to speak to those of you out there...

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Jordan Kerr

Jordan Kerr is an online and print journalist and the Online Marketing Manager at NetRegistry, Australia's leading provider of Search Engine Optimisation. He has saved many small businesses from disaster with sound online marketing advice.

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