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Stephen Murphy

Love at first site is fickle
By Nett Administrator on the 1st December 2009
The tall poppy syndrome is a mental state that probably generates from jealousy. Whatever the syndrome name, the love affair with online performance-based advertising is already over for some. If you'd shared a beer with me a few years ago at a BBQ I would have passionately rambled on about the...
Weakness into strength
By Nett Administrator on the 20th October 2009
Sometimes it helps to sit back and get some perspective on the things that are holding back your business. Are you one of them? No matter how perfect we like to think we are, we often face obstacles that seem insurmountable but turn out to be only mental barriers. A ‘no' is no more...
Don't kill off 30% of your market
By Nett Administrator on the 3rd September 2009
Web designers are always excited by the new and flashy, but ignoring the older standards risks making your site inaccessible to large numbers of customers. Can you afford to kill off that part of your market? When you commission a new website, how many versions of that website is the designer...
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Gone with the wind
By Nett Administrator on the 4th August 2009
Last Saturday my local video shop closed down.While I don't claim to be one of this country's leading digerati, I figured this was inevitable given the advent of Foxtel iQ, Netflix, Tivo, Bigpond movies, HDTV, YouTube and iTunes. Along with the local cinema, how many more competitive...
1 comments
Who owns your website?
By Nett Administrator on the 29th July 2009
If you think you own your website, try changing hosting providers or website developers. Many companies have reached this point and realised they only own the text and logo and not much else. In other words, they cannot easily transport the site to a new provider.There are so many confusing elements...
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YouTube, you lose?
By Nett Administrator on the 23rd June 2009
The more successful YouTube is, the more it costs parent company Google a fortune. How long will the accountants wait before pulling the plug?Consider one of the latest web crazes: the life and songs of Susan Boyle, which have been broadcast to more than 102 million YouTube viewers. Anything in the...
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Search advertising show stoppers
By Nett Administrator on the 23rd June 2009
Many small online businesses don’t know where to start when it comes to running effective search advertising campaigns, but a few simple steps can give you the best chance of success.Every week, our office takes calls from desperate small business owners seeking advice on how to set up and...
Are you a dobber? Please don’t refer a friend…
By Nett Administrator on the 15th April 2008
Before you invest another chunk of your marketing budget on a viral campaign, or refer five more friends so you can win that tropical holiday, stop and read. Stephen Murphy debunks the myths about online friend referrals. Have you even signed up a friend's email for your own personal gain?...
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Stephen Murphy

Stephen Murphy is the head of search at payperclick.net.au

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