Customer-focused writing is all about making sure that your customers are front and centre in your messaging.
Feed the beast without going broke
Creating an ongoing stream of new, interesting content can be quite a more »
Sitting out this dance
We get such a rush from connecting with others that we’ve started to lose sight of ourselves.
Mark Zuckerberg's $2bn tax bill
In light of the initial public offering on Facebook, Mark Zuckerberg's potential personal tax liability is as much as $2 billion.
Franchisor’s responsibilities
There are certain responsibilities that franchisors have to meet in order to successfully and efficiently expand their business.
The mobile revolution
Mobile web use is growing at a rate eight times faster than the desktop web. In 2010, 12% of all Google queries were mobile.
Blog
Hashtag hijacking: the McDonalds...
What do you do when you’ve wrapped a social media campaign up with a clever hashtag, and then your hashtag gets hijacked?
