Comments for Nett

Comment on The case for email marketing by Linda Delphin

Linda Delphin — Wed, 16 May 2012 05:51:25 +0000

thanks for the opportunity to contribute to this article, successful email marketing can make a business – Linda at Marketing Space.

Comment on Why colour is important in branding by Jaffaman Eddie

Jaffaman Eddie — Wed, 16 May 2012 05:09:51 +0000

Great article and advice. Keep them coming and thanks for sharing. Jaffaman Eddie.

Comment on Google’s search evolution by Eacsoft-Web design brisbane

Eacsoft-Web design brisbane — Wed, 16 May 2012 04:07:36 +0000

Would love to hear your thoughts on the latest update Penguin

Comment on Facebook Timeline, part 2: timely tips by Kate vanderVoort

Kate vanderVoort — Fri, 11 May 2012 01:45:44 +0000

Hi Elizabeth,
The one line of text was ferrying to posts by other people, as displayed on Timeline. In the ‘Posts By Others’ box it only shows the first line of what they have written. I hope that is clearer for you:)

Comment on Facebook Timeline, part 2: timely tips by Kate vanderVoort

Kate vanderVoort — Fri, 11 May 2012 01:42:54 +0000

Hi George,
Great job on your page. The Facebook apps dont yet show the Timeline layout on iPad or iPhone.

Couple of little bits of feedback:
- Facebook are very strict on what you can and can’t have in your cover photo. You can’t have a call to action (like Call Us), you can’t have contact details like phone or web address and you can’t use it to promote your products. You CAN use it to visually show what you do and you CAN include a logo
- I looked at your tabs and the first 2 don’t seem to be working? Might just be on the iPad though

Glad you’re enjoying Timeline!

Comment on Competitive pricing is not the answer for online SMEs by Alec Nelson

Alec Nelson — Tue, 08 May 2012 23:10:42 +0000

I think there is a couple of key points left out of this article. Being online does allow for a lot more shelf space both virtual and physical, we have moved our business online from a bricks and mortar location. One key factor contributing to our success is the fact that warehouse space is cheaper that shopfront so we can keep a lot more specialist items. Circuit boards for xyz vacuum may sell only once a month but in a shop we would have to order them in special for a customer which meant longer wait times. With our online shopfront it costs us much less to add another listing to our store and increases our authority in the market. We now have a huge range of odd parts for vacuum cleaners and it is genuinely surprising every now and then one of them just takes off and we would not have known unless it was listed first.
The other key thing we find is that we can sell on convenience, a customer doesn’t mind paying a couple of dollars more than k-mart prices because they can get what they need with such little effort. Being able to shop for a product from home is such a plus particularly when the customer knows it may not even be in the first store they look at. There is nothing worse than wasting a Saturday afternoon going from store to store looking for a single item.
If you become a market leader in some factor or another you can build back the profit in your lines. I honestly believe online has a greater potential for healthy profits than a physical store right now.

Comment on Five steps to a successful business blog by Alec Nelson

Alec Nelson — Tue, 08 May 2012 22:53:52 +0000

Our blog has been a great tool for our website, Vacuum Spot. I originally started it to be a pure seo tool but after the first couple of email responses I changed the focus. Our products are so boring its mind numbing really, vacuum bags are so not blog worthy or so I thought. As it turns out with a little humour and prodding of my memory i can make a blog topic about most nearly any topic a customer as asked for more information about. Paper bags v’s synthetic, bagged vacuums v’s bagless, brand A v’s brand B etc etc. The blogs of course allow you to link to individual pages within your site which is a great seo tool but also it can be excellent to send someone a link to a blog post in response to a emailed question. It can really help you fulfull the role of market leader if you are making an active attempt to create genuinely useful content for readers.
I noticed someone asking what the ideal length is and from an seo standpoint it just has to be over 400 words and instead of one massive long post you can break it up into 3 shorter posts. However I have found from a good writing point of view think up your topic and just write it so that it is well written, you are far more likely to have engaged a reader this way.

Comment on Facebook Timeline, part 2: timely tips by George

George — Mon, 07 May 2012 09:35:31 +0000

Hi Kate,
We are having lots of fun (perhaps too much) with the new Facebook features for branded pages. One thing we have noticed is that the cover photo of a branded page does not show when viewing in the iPhone Facebook App. This is only for branded (business) pages and it’s not a big concern … hopefully this will be sorted out – does anyone have this problem on an iPad?
Please check out our page and let me know how we could go one better
http://www.facebook.com/likemenow1

Comment on Mobile payments for small business by Blair

Blair — Mon, 07 May 2012 05:35:08 +0000

Hi Nick, The Square credit card reader is not an encrypted reader for credit card transactions. Have a look at RoamData, they supply some of the largest accounting software enterprises on the planet. They even have a NFC/Swipe card reader (world first) including a backend solution.
They readers are encrypted and this is why serious companies look at RoamData rather then Square.

Comment on What is ‘black hat’ SEO? by James Norquay Australian SEO

James Norquay Australian SEO — Sat, 05 May 2012 01:19:06 +0000

Thank you for including me in the article, but yes black hat SEO has evolved over the years, from the 90′s when it was keyword based spam to where it is now it is more software based automation and spam from software. But if you want to have a long term strategy invest in a white hat strategy as it will be a long term vision.