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Diana Holwerda and Banika Smee

Diana Holwerda was a stay-at-home mum looking after her one-year-old son, viagra order and doing a few odd jobs for her old employer, when she decided to team up with Banika Smee to launch a site that helps mothers start their own business called

How did the idea for the business come about?

I found working from home was quite isolating, plus I really was looking for a group of women that had like-minded interests and who could also bounce ideas off. So I put the idea out there on Facebook and Banika suggested we start up a casual meet up at the local coffee shop that we promoted on Facebook. We created an event and offered free coffees to the people attending and this very quickly escalated from a free network, to people paying to attend the events, to now almost three years down the track having our own venue on the Northern Beaches. We also have guest speakers booked for the rest of 2013 and we just launched our new website including memberships and sponsorships.

What was the most difficult challenge you faced while starting out?

Initially it was to get the numbers, this is no longer an issue but now the management of running the event, ticket registration, website updates, writing blogs, creating newsletters, finding advertisers and members to join up and talking with local businesses to become sponsors.

What has been the most effective form of advertising for your site?

Definitely social media. It is a free platform for advertising and networking and women are naturally great networkers so we also have many women come to our events by word-of-mouth.

How important is social media to your business?

It is how we promote our events, stay in touch with our members, provide online support and assistance through our Facebook page and Facebook private group.

What do you think the federal and state governments could do to make things a littler easier for small business owners?

Both Banika and I attended a government subsidised program for Women in Business on the Northern Beaches which gave us the opportunity to work closely with a mentor that was matched to our particular challenge. If the program wasn’t subsidised I would not have been able to attend. Unfortunately the government pulled the funding and so the organisation that was running it had to close it down. I strongly believe that if the government supported the small businesses out there, our economy would not be surviving but thriving.

  1. Luke Chiodo says:

    As an independent (male) business coach in Melbourne (Smart Coaching), I receive several calls each month from women looking to get into a small business, preferably one they can manage from a home office, and that still offers them the flexibility to have a better quality of life and work balance. I think the idea for an enterprise like Mumentrepreneurs is not only brilliant, but also needed. Well done Diana and Banika! Luke Chiodo.

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