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Online marketing stunts: thinking outside the social media box
By Luke Telford on the 11th March 2010
Marketing using social media and a Web 2.0 mentality is much harder than many agencies would lead you to believe. Why? Saturation. Everyone in digital marketing has a Facebook fan page. The same people all have a Twitter account. And most of them update them all the time. There's simply too...
Social networks are not communities
By Josh Mehlman on the 11th March 2010
RedBubble was first conceived as a me-too local version of a successful overseas website, but a change in direction made it one of the world's most successful online art communities. Nett spoke to co-founder Martin Hosking about the difference between a community and a social network, and...
How to define and engage your online audience
By Stuart Ridley on the 11th March 2010
According to Calli Brown and Linda Anderson, co-founders of service directory Yummy Mummy Guide, new mothers want to keep up to date with their health and beauty regime after they've had a baby. So they started the Yummy Mummy guide, an online directory to help web literate young mums find...
Get set for growth
By Symon Brewis-Weston on the 10th March 2010
With signs that the global financial crisis is over and the Australian economy forecast to grow strongly in 2010, it's time to get set for growth. The Commonwealth Bank's Symon Brewis-Weston explains how to fine-tune your business finances so you can pump up the volume. It's official -...
Tips for effective delegation
By Luke Telford on the 10th March 2010
Whilst many view self-sufficiency as a kind of business equilibrium/nirvana, the truth is that if you try to do everything yourself, you'll either do a poor job on some things or burn out trying to get absolutely everything right. There is a simple solution. Being a small business owner comes...
Top 5 Leadership blogs
By Luke Telford on the 8th March 2010
It may be tempting to look at the management hierarchy in your business as a strictly linear thing-a command starts at the top and works it's way down to whoever is meant to carry it out. The truth is that management dynamics are more complex than top to bottom. Your staff look up to...
Creating Time to Create
By Andrew Griffiths on the 5th March 2010
Do you love dreaming, scheming, creating and painting the big picture? Andrew Griffiths says making time to get excited about ‘what can be' is one of the most stimulating aspects of being in business for yourself. I love dreaming, scheming, creating and painting the big picture about my...
Emotive online ads
By Luke Telford on the 4th March 2010
People who create engaging video advertisements really have their work cut out for them. There's so much that needs to be achieved in 30 seconds. The internet and it's various video channels (YouTube, Vimeo etc.) have made it much more difficult. There are thousands of hilarious,...
To DIY or not to DIY
By Luke Telford on the 15th February 2010
Recently on NETT, Kate Hennessy investigated how much of your site you can do yourself, and what should really be outsourced. Here are some examples of small business sites that invested in a bit of help that really paid off: Why use a specialist copywriter? Good copy is the key to holding a...
Top augmented reality innovations of 2009-10
By Luke Telford on the 3rd March 2010
Augmented reality is still in its infant stages. Much of the work that has been developed using the medium only hints at future possibilities. Accordingly, much of it is gimmicky and pointless. There are a few ideas, though, that use the technology in a truly innovative and exciting way. Here...
Useful government resources for small business
By Luke Telford on the 3rd March 2010
Running a small business is hard work. Thankfully the NSW and Australian governments understand this, and are pro-active about helping. Here are some excellent resources designed to give your business a leg up. Grant Finder Generally there are few grants available for starting a business. Those...
NETT TV: Kick Start "Yummy Mummy Guide" Part 3
2nd March 2010
Yummy Mummy Guide Part 3 - Making Money
NETT TV: Kick Start "Yummy Mummy Guide" Part 2
2nd March 2010
Yummy Mummy Guide Part 2 - Engaging Content
How to: decide how much of your website to diy
By Kate Hennessy on the 12th February 2010
Workshop: how much of your website should you DIY? —Traditional wisdom says off-the-shelf website solutions are cookie-cutter and a bespoke website will send you broke. The problem with traditional wisdom, writes Kate Hennessy, is that in the fast-moving world of websites, tradition fades...
A beginner's guide to the perfect e-commerce site
By Jonathan Crossfield on the 11th February 2010
Beginner's guide to the perfect e-commerce website—- Replace those cash registers with payment gateways and the stacked shelves with product pages. Jonathan Crossfield explains how to build an e-commerce site. content provided by netregistry As you read this, Christmas...

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