Creating a website has become easier than ever with the number of tools now available. Websites allow for greater engagement and reach to a wider audience. While the focus is on creating an accessible and easy to use website, people often forget to check whether their website is legally compliant.
Before you start transacting or capturing information from customers, make sure you learn the five reasons why legal policies are a necessity for your website.
1. Permission to sell
Most Australian banks will not even consider opening an account for an e-commerce store owner unless they have a robust refund policy. Under Australian Consumer law, terms of payment, delivery, services, return and refund must be clear to the consumer. Details of a process for customer complaints should also be included. Despite being on a virtual platform, your business is not exempt.
Including these details in a valid ‘Terms and Conditions’ (T&Cs) document or page on your website ensure you are legally compliant
2. Avoiding significant penalties and fines
3. To protect your intellectual property
4. To limit your own liability
5. Gain a competitive advantage across others
Other organisations often forget the legals. They may forget to include crucial information on the site such as the company name and place of registration, registration numbers and office addresses. Ensuring that your website is compliant means that you achieve a competitive advantage over those who turn a blind eye. It helps you avoid penalties. It means you are accountable and transparent to your audience. It increases your credibility to consumers. Finally and most importantly, it builds trust in your users.