Google recently acquired traffic and navigation app Waze for an undisclosed sum.
Waze is an Israeli-based company that was founded in 2008. It is a free application where users contribute real-time road information giving other Waze users most recent conditions and live traffic updates. Users can also report on accidents or hazards to warn other commuters.
Noam Bardin, CEO of Waze, claims that the deal won’t result in any changes and headquarters will remain in Israel.
“Nothing practical will change here at Waze,” Bardin wrote on the Waze blog. “We will maintain our community, brand, service and organization – the community hierarchy, responsibilities and processes will remain the same.
“Google is committed to help us achieve our common goal and provide us with the independence and resources we need to succeed,” added Bardin. “We evaluated many options and believe Google is the best partner for Waze, our map editors, area managers, champs and nearly 50 million Wazers globally.”
Brian McClendon, vice president at Google’s Geo products which include Google Maps and Earth, believes this collaboration will enhance Google Maps and in return provide resources for Waze to grow.
“The Waze community and its dedicated team have created a great source of timely road corrections and updates,” wrote McClendon in a blog post. “We welcome them to Google and look forward to working with them in our ongoing effort to make a comprehensive, accurate and useful map of the world.”