Vodafone has announced that customers of the telco ‘3’ will need to migrate to a different provider, as services will be unavailable after 30 August 2013.
Back in 2009, Vodafone and 3 decided to merge, creating Vodafone Hutchison Australia (VHA) in 2009. Vodafone and 3 saw VHA working as a single network under the Vodafone brand to avoid doubling up on bills, support processes and offering a more consistent customer service experience.
“We really appreciate the loyalty our 3 customers have shown over the years and we know many will be sad to say goodbye, as will many members of our team at Vodafone Australia who have been with the company since the beginning,” said Cormac Hodgkinson, director of customer care at Vodafone.
Customers of 3 have been using the Vodafone network since August 2012. According to Hodgkinson, 1% of remaining 3 customers will be notably affected by the ending of a roaming agreement with Telstra at the end of June.
The closing of the 3 brand will finalise the 3-Vodafone merger.
Image/Creative Commons/Erik Hörnfeldt