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Video: Improving AdWords click through rates

CTR, or ‘click through rate’, refers to the proportion of clicks to impressions a search listing receives. An ad with a good click through rate is one that gets a high number of clicks relative to the number of times it’s been shown to people. This video shows businesses how to target keywords in AdWords so as to boost traffic and make the most of the amount you spend per click.

Watch the video here.


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