Julie Laviolette wanted to help kids with reading, so she developed her own interactive storybook business called Story Bayou. The first book, Brush of Truth, has been a runaway success thanks to her use of LinkedIn.
How has LinkedIn helped you grow your business?
I have been a journalist for 20 years. I knew nothing of the app world before I jumped in. I used LinkedIn to connect with other developers, review sites and parenting journalists. Then, I joined groups in my industry that connect kids’ app developers with educators and parents. Now I participate in discussions related to my field, to share my expertise, offer tips, and weigh-in on trends.
How many hours per day do you spend on the network?
I check LinkedIn once a day. I spend about 20 minutes a day reviewing group discussions and looking for possible new connections. I get discussion updates emailed to me to save time, which is really quite helpful for staying up-to-date.
Do you have plans to release more storybooks?
Yes, I’m planning on Brush of Truth being the first in a series. I’m writing the second book app, Brush of Secrets, in which the kids use the magic brush on an adventure-filled visit to New Orleans, which is my hometown.