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Commonwealth Bank running $10,000 small business competition to get Facebook Likes

Commonwealth Bank has launched a marketing campaign to attract small business owners to its Facebook page. more »

Ask Bernard: tax time

Is there a business issue that has you tearing your hair — or tearing up your business plan? Then ask Bernard, chief operating officer of the Local Business Banking team at the Commonwealth Bank. content provided by commonwealth bank of australia Q1: How do I make tax time less taxing? No matter how much time I spend on record keeping, tax time always seems to be an ordeal. What can I do to make it easier? A: As an entrepreneur, it’s not surprising that receipts and record keeping are not … more »

Encouraging more transactions

There is a fine art in encouraging customers to make a transaction on a website. Here are five steps worth taking to improve the shopping experience and, ultimately, your profits: 1. Trust “The number one factor is trust,” says John DeBrincat, managing director of e-commerce solutions company eCorner. ‘If the website looks or feels dodgy, then it probably is.’  ‘You need to make the site look and feel professional. Provide SSL encryption in all transactions. Make sure your contact details are well displayed, and include lots of information about the … more »

What to look for in a payment system

If you’re planning on starting an e-commerce site, you’re going to have to invest in a payment gateway at some stage. There are a number of factors you need to address before you settle on any particular solution. Much of what stops customers following a transaction through-from homepage abandonment to cart dropout-is trust. Much of this trust depends on how you process payments. Security ‘How the consumers actually prefer to pay is I think the first consideration that should go before the economic,’ says Frerk-Malte Feller, managing director of PayPal … more »

Get set for growth

With signs that the global financial crisis is over and the Australian economy forecast to grow strongly in 2010, it's time to get set for growth. The Commonwealth Bank's Symon Brewis-Weston explains how to fine-tune your business finances so you can pump up the volume. It's official – according to Ken Henry, head of the Australian Treasury, "What people have called the global financial crisis, that has passed, I think it is safe to say." For small-business owners, that's cause for celebration. Yet it's also a good reason to re-examine … more »

Embracing e-business

When money is tight, it’s important to look at cost-effective ways of selling. Since today’s buyers are heavily e-dependent, now is the time to develop your online activities, suggests Bernard Tanner. content provided by the commonwealth bank of australia Convergence – the integration of TV with the internet in a digital era – makes everyone more relaxed about online shopping. Don’t doubt the relevance of being e-literate or e-comfortable today, as the sooner your business embraces it, the sooner it will net you plenty. Many smart businesses use the internet … more »

Start selling online

Start Selling Online – ecommerce opportunities for small business in Australia. Increasingly, Australian shoppers are letting their laptops do the walking, but are our small business owners keeping up? Opening an online shop front could give you a new stream of low-cost sales, writes Bernard Tanner. CONTENT PROVIDED BY THE COMMONWEALTH BANK OF AUSTRALIA Can you remember the first time you bought something online? I can’t – just as I can’t remember the first time I ever went into a supermarket. Online shopping has very quickly moved from cutting edge … more »

Marketing on a shoestring

Marketing on a Shoestring – When money is tight, marketing is often one of the first things to go. But this is not the time to stop promoting your business, suggests Bernard Tanner. The secret is to make your marketing as targeted and cost-effective as possible. Content provided by the commonwealth bank of australia You could call it a vicious cycle. All too often, business owners respond to stagnating sales by cutting costs, starting with their marketing spend. But less marketing means fewer leads, which means fewer sales, which leads … more »

Bullet-proof your business

Bullet-proofing Your Business – Who would have thought that a bunch of dodgy US home loans could cause so much havoc? But the news isn’t all bad. There’s a lot you can do to protect your business against the slowdown, writes Bernard Tanner.   CONTENT PROVIDED BY THE COMMONWEALTH BANK OF AUSTRALIA What a difference a year makes! This time last year, the main problem facing small business owners was prosperity. How do I grow my business without running ahead of my financial resources? Where do I find qualified staff … more »

Seven steps to succeed with speed

What makes a business rise above its competitors? When the Commonwealth Bank asked some of Australia’s fastest growing small businesses what drove their success, we found they shared a lot of common ground. Stephen Craft explains. Content provided by the Commonwealth Bank of Australia In last month’s column, I mentioned some recent research from the Commonwealth Bank and Investment Trends into the key features of fast-growing small businesses. This month, I thought I’d delve a little deeper and share some of the insights from that research. In particular, I’d like … more »

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With the number of Australian small businesses growing, NETT provides a one-stop shop of information to get your business working for you. Crammed full of helpful articles, tips and small business advice, NETT gathers expert advice from Australian small business owners, industry experts and online professionals and houses it all in an easy-to-follow format. Reaching across a wealth of topics from technology to search optimisation and resources. NETT focuses on assisting Australian small business and providing better business advice to allow you to build a strong online presence.