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Facebook hits 1 million active advertisers

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Facebook now has one million active advertisers on the social network, according to a statement put out by the company. more »

Hashtags on Facebook

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Facebook announced that hashtags will now be clickable on its site. Hashtags have been used on other social networking sites such as Twitter, Tumblr, Instagram and Pinterest. It is a form of microblogging where ‘#’ is inserted against the keyword or topic you want to talk about. “To date, there has not been a simple way to see the larger view of what’s happening or what people are talking about,” wrote Greg Lindley, product manager at Facebook, in a blog post. “To bring these conversations more to the forefront, we … more »

Facebook will cut more than half of its ad options

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Facebook will halve the number of advertising options it supports in an effort to simplify the process for advertisers. Facebook claims that this is to focus on helping brands encourage people to purchase from physical stores, accumulate fans and install apps. “Over the past year, we have been gathering feedback from marketers about our ads products,” said Fidji Simo, product manager for ads at Facebook, on the Facebook blog. “One point we heard loud and clear is that we need to simplify our product offering. ” According to Facebook, currently … more »

Getting more Facebook Likes

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Getting people to like you is a concept that was around long before the internet – anyone that spent more than a couple of hours in the playground at school can tell you that. more »

Understanding is worth a pound of cure

Mark Pesce

As we become more connected we get bruised more frequently. One Sunday afternoon, my friend Derek went out in search of some fancy dress. more »

Finding new clients

Morris Kaplan

It’s tougher than ever for new client acquisition, which means you need to make the right choices when it comes to online marketing. more »

Google+ passes Twitter to become number 2 social network

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A new report from Global Web Index has shown that Google+ has surpassed Twitter to become the second most active social network. more »

Running a Facebook competition

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Giving things away for free can drum up interest in your Facebook page, but you need to do a little planning before clicking submit. more »

Social media guide

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Just because you run a small business doesn’t mean you can’t have a big impact in the world of social media. more »

Facebook mistakes

David Olsen

Diving headfirst into social media can be dangerous if you don’t check before you drop, particularly on Facebook. more »

Video: Business Facebook Page Do’s and Don’ts

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This video provides the viewer with a concise list of things that businesses should avoid when using Facebook. more »

Facebook function frenzy

Kate vanderVoort

Here are seven changes Facebook has made in the last month, along with tips on how you might use each in your business. more »

Running Facebook promotions: do’s and don’ts

Anna Spargo-Ryan

Facebook is one of the most stringent regulators of promotions in the world, and has severe penalties for rule breakers. more »

Facebook trumps Twitter for small businesses, survey says

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Small business owners that have a social media presence are more likely to use Facebook than Twitter. more »

Commonwealth Bank running $10,000 small business competition to get Facebook Likes

Commonwealth Bank has launched a marketing campaign to attract small business owners to its Facebook page. more »

Facebook Timeline, part 2: timely tips

Kate vanderVoort

Here are some more tips to help you get the most out of Timeline and make sure that it is working for you and your customers. more »

Facebook Timeline, part 1: 6 steps to your new look

Kate vanderVoort

In this post, Socialmediologist Kate vanderVoort covers the basics of using Facebook’s new Timeline for small businesses. more »

Mark Zuckerberg’s $2bn tax bill

Ashleigh Swayn

In light of the initial public offering on Facebook, Mark Zuckerberg’s potential personal tax liability is as much as $2 billion. more »

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With the number of Australian small businesses growing, NETT provides a one-stop shop of information to get your business working for you. Crammed full of helpful articles, tips and small business advice, NETT gathers expert advice from Australian small business owners, industry experts and online professionals and houses it all in an easy-to-follow format. Reaching across a wealth of topics from technology to search optimisation and resources. NETT focuses on assisting Australian small business and providing better business advice to allow you to build a strong online presence.