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marketing

Good business culture

ffo

No matter what field you’re working in; marketing, franchising, construction or even beauty, a positive business ethos is essential and something that is too often forgotten or left on the backburner. more »

Starting a home-based business

samanthahurst

Being your own boss is a dream that many people hope to achieve but few will actually able to achieve. If you wish to be your own boss and earn your living from your lounge room, cialis 40mg there are things you can do to make it easier to manage your time and your work so that you can earn the money you want. Set up your office It’s important to make sure you create a space that is conducive to working and keep it as a working space. While … more »

Just enough

timreid

I came across a magazine recently that ticked so many boxes. The content was genuinely interesting – well written articles on useful topics that were in depth but not too long, it was intuitively laid out, beautifully designed, it included engaging imagery and was printed on interesting, textured stock. more »

Social media disasters

socialmedia

Some of the largest social media disasters made headlines around the world, but there are lessons to be learned. more »

How to get media coverage

extraextra

Rather than paying for a public relations campaign, you can use Sourcebottle to get your business in the paper or on TV. more »

How to hire the right people

trudygilbert

Things can happen quickly in the startup space. After running my business with only one other person for over eight years, launching website with no vast experience in the digital space was a steep learning curve. As a result, I went from one-to-six staff members in under three months as I knew I needed strong human capital behind me to make it work. Bringing so many new personalities into a small space feels like a huge risk – but if done with a bit of creative nous, your business can … more »

Improving sales

stevesmit

If your business does face-to-face selling and you’ve got people (or even yourself) visiting prospective customers on their own turf, it’s easy to wonder where all the time has gone. more »

How to increase in-store visits

Chris Dale

With increasing competition from pureplay online retailers, it’s no wonder so many retailers find it hard to keep their shopfronts open.
more »

Are you a pusher?

timreid

As a small business owner, instead of telling people what to do, you should engage with them. more »

Marketing silliness

marketingsilly

When you think of marketing campaigns, usually the first thing that springs to mind is the cost, and then what kind of exposure your business will get out of it. more »

Big Richard

bigrichard

Lloyd Perry walked away from a six-figure income in sales and marketing to start Big Richard, a youth-focused condom brand. more »

Get more from your sales staff

stevesmit

Everyone measures sales as dollars done after the cash is in the bank or when the agreement is signed. more »

Finding new clients

Morris Kaplan

It’s tougher than ever for new client acquisition, which means you need to make the right choices when it comes to online marketing. more »

All the right moves

Mark Pesce

With the right attitude and a little bit of work, even an old-fashioned business can go global with social media more »

O2 Media

o2media

Karen Foster spent more than a decade working as a journalist and later moved across to an advertising agency. more »

Getting started with LinkedIn

linkedin

LinkedIn might not be as famous as other social networks, but your target market may already be there. more »

Driving better engagement with your online advertising

pulsemarketing

It was only a few years ago that online advertising was the seen as the golden child. It was particularly beneficial for small businesses as it carried considerably lower costs and was seen as 100% measurable. However, visit this site as with all forms of advertising, getting the engagement or response from your target audience has been no easier with online advertising. Typically, a decent click through rate for an online ad is 0.05%. There are a number of things you can do to improve the performance of your online … more »

Building an email marketing database

emailmarketing

Sending out thousands of emails to a database full of your existing customers and a slew of potential new ones sounds great on paper. more »

With the number of Australian small businesses growing, NETT provides a one-stop shop of information to get your business working for you. Crammed full of helpful articles, tips and small business advice, NETT gathers expert advice from Australian small business owners, industry experts and online professionals and houses it all in an easy-to-follow format. Reaching across a wealth of topics from technology to search optimisation and resources. NETT focuses on assisting Australian small business and providing better business advice to allow you to build a strong online presence.