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Jurassic Attractions

Jurassic Attractions: Why Shopping Malls are Betting on Animatronic Dinosaurs

If you’ve been to any busy and well known shopping mall, you might have spotted something rather largely unusual – like a T-Rex or another dinosaur towering over the mall’s shopping isles. This might come as a shock, but these are not just decorations, but animatronic dinosaurs. 

Shopping malls are known for gathering crows because they offer a ton of household consumer  goods that many people need. However, because of stiff competition, shopping malls are regularly forced to ‘up their game’ in order to attract people.

Shopping malls live or die by their ability to attract visitors. A shopping mall animatronic dinosaur does just that. These lifelike creatures move, roar, and captivate kids and adults alike.

These prehistoric giants are proving to be a game-changer. They draw crowds, boost sales, and turn a regular shopping trip into an adventure. But can they really transform the retail experience and deliver profits?

Let’s find out.

Why Animatronic Dinosaurs Are a Big Deal in Shopping Malls

For shoppers, especially those with kids or families with a younger audience, animatronic dinosaurs are fun because they change the overall shopping experience to one that’s fun and intriguing. 

But for stakeholders of the mall, adding these attractions is smart business because a single dinosaur can pull in families, increase dwell time, and get people spending more at stores and food courts. Plus, they’re a social media magnet, with visitors snapping pics and spreading the word online.

Shopping malls aren’t just for buying stuff anymore—they’re battling online stores by turning into entertainment zones. Animatronic dinosaurs are a big part of this shift.

Driving Foot Traffic and Sales

Animatronic dinosaurs grab attention fast. Families flock to see them stomp and bellow and data backs this claim up. Research showed that one Dallas mall added a dinosaur setup and saw weekend crowds jump 25%. Nearby shops reported 15% more sales. 

Animatronic dinos aren’t just noise and motion—they’re a money-making pull that keeps malls alive against the online tide.

Jurassic Attractions
Jurassic Attractions

Delivering Educational Value

These dinosaurs do more than roar—they teach. 

Many setups come with extras like touch screens or quizzes about ancient life. Kids dig it, and parents like brain food mixed with fun. Some malls add fossil stations or VR goggles to let visitors feel like scientists. Plaques with quick facts line the displays, so even adults pick up something new. 

Australians in 2023 Trends in brand and consumer trends

In Conclusion

Malls need an edge to survive, and animatronic dinosaurs deliver. Online stores can’t touch the raw, sensory punch of a growling T-Rex. 

That difference matters. 

Shopping malls are bringing in animatronic dinosaurs, and it’s working wonders. Sales jump by up to 15%, families flock in, and these roaring beasts offer a fun, hands-on escape from screens. They’re not just cool—they educate, blending prehistoric thrills with real learning.

They’re not just relics, but the future of keeping malls loud, busy, and worth the trip.

So, next time you visit the shopping mall, make sure to take a trip down to prehistoric times and if you have kids, take it a notch higher and rock your favourite dino costumes to enhance the experience. 

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