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Everything Else
More than 100,000 manufacturing jobs lost since GFC
Findings from a national report into manufacturing found that 106,775 jobs have been lost since the start of the global financial crisis…
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Everything Else
Taking control of cash flow
There’s no time like the start of the new financial year to have a good, hard look at your cash…
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Business
Expanding your business
Trying to decide when to expand your business is never an easy decision. After all, there is a range of…
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Business
Staying motivated as a business owner
Let’s get honest with ourselves here – running a business can be both exciting and challenging, but on some days,…
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Business
10 questions to ask before buying into a franchise
So you don’t burn your cash or get into something you don’t enjoy!As a prospective franchisee, there are many questions…
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Everything Else
How to avoid dodgy web designers
There’s a particularly cruel description of web designers making the rounds at the moment: ‘the used-car salesmen of the 21st…
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Everything Else
Why social media is not just a marketing tool
I spend a lot of time talking to clients about how social media should be approached in similar ways to…
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Everything Else
Social media metrics – avoiding ‘over-information-itus’
The beauty of social media is that everything is measurable; clicks, impressions, engagement, web traffic, blog views – you name…
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Marketing
Twitter passes 500 million user accounts milestone
Research firm Semiocast has released a report that claims Twitter reached the 500 million accounts milestone in June.The study analyzed…
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Marketing
Using serial videos to market your business
In my view, the goal of video for business is to create a connection to your target audience, because trust…
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