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Business
10 questions to ask before buying into a franchise
So you don’t burn your cash or get into something you don’t enjoy!As a prospective franchisee, there are many questions…
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Everything Else
How to avoid dodgy web designers
There’s a particularly cruel description of web designers making the rounds at the moment: ‘the used-car salesmen of the 21st…
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Everything Else
Why social media is not just a marketing tool
I spend a lot of time talking to clients about how social media should be approached in similar ways to…
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Everything Else
Social media metrics – avoiding ‘over-information-itus’
The beauty of social media is that everything is measurable; clicks, impressions, engagement, web traffic, blog views – you name…
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Marketing
Twitter passes 500 million user accounts milestone
Research firm Semiocast has released a report that claims Twitter reached the 500 million accounts milestone in June.The study analyzed…
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Marketing
Using serial videos to market your business
In my view, the goal of video for business is to create a connection to your target audience, because trust…
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Finance
Six resolutions for the new financial year
How prepared are you for the new financial year? Have you been frantically trying to get your paperwork in order…
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Interviews
Annual performance reviews fail the test
Performance review time. Managers generally don’t like giving appraisals and employees typically don’t like getting them. It’s up there with…
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Interviews
How to deliver bad news
It’s never easy when you’re the bearer of bad news. However, this can be an inevitable part of the business.…
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Interviews
How public speaking can boost your profile
For some people, speaking in front of a large audience is a scary experience but the benefits for your business…
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