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Marketing
5 email marketing tips
Small businesses may have been using email marketing for decades to find new sales and customers, but many still make…
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Business
Customer disservice
I fly a lot, looking for every possible way to make my travel as smooth, effortless, and pain-free as possible.…
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Finance
Interest rates cut by 50 basis points
The Reserve Bank of Australia (RBA) has opted to lower the official cash rate by 50 basis points.At its monthly…
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Business
How to write an effective creative brief
David Ogilvy, the legendary advertising executive is famous for many quotes. One of his best is “Give me the freedom…
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Everything Else
Plan to scrap $1,000 GST threshold given to government panel
Treasurer Wayne Swan has released an interim report from the panel reviewing goods and services tax (GST) distribution, with one of the…
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Business
6 ways to keep customers happy, post-sale
Many buyers can feel neglected once they have placed an order with the salesperson they have bought from. Why is…
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Entrepreneurship
Profile: Joe Button
When Modi Song and Melissa Lee were working in corporate finance, one of the tricks of the trade was to…
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Marketing
Is there enough information on your website?
Anyone who owns a shop, stall or store, understands how important it is for every customer who walks through those…
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Interviews
Get out of your comfort zone and in front of a crowd
If you want to build your profile or showcase your expertise, one of the best ways to do this is…
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Everything Else
Spare the rod
I do a fair business as a public speaker, partly because I keep a lot of videos on YouTube. Many…
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