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Business
Facebook Timeline, part 1: 6 steps to your new look
By now, you would have heard the news: Timeline is coming to Facebook brand pages. On March 31, all business…
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Social Media
Getting more ‘likes’ on Facebook
Many business owners hear that they need to be on Facebook, start a page with no strategy in mind, and…
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Everything Else
Social media and franchisees – a dangerous mix?
Like all business owners, franchisors are responsible for the messages that are being sent out about their business. Whether sent…
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Everything Else
Wikipedia shuns GoDaddy
The Wikimedia Foundation, which operates a number of websites, including Wikipedia, has moved its domain portfolio away from long-time provider…
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Social Media
Duplicate content for dummies
First of all, what is duplicate content? In simple terms, it refers to any text content on a website that…
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Everything Else
Should your business use tablet computers?
When Nett spoke to a handful of early adopters of the iPad in 2010, it appeared that small businesses were either using tablets…
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Business
It’s time to get emotional
Emotion is a powerful marketing tool.When used in advertising, it increases retention and motivation to buy, as it is more…
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Business
The power of case studies
Case studies. They may not sound like the most exciting stories in the world. But they can be among the…
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Everything Else
Timing in email marketing
There are many factors that are vital to the success of an email marketing campaign.Having a good design template is…
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Entrepreneurship
A franchisor’s responsibilities
If you are planning on expanding your business into a franchise and recruiting franchisees, there are certain responsibilities as a…
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