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Business
A new back-pay headache
There’s been quite a lot of media coverage on the new approach being taken by the Fair Work Ombudsman (FWO)…
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Business
NBN’s first mainland site goes live
Prime Minister Julia Gillard has presided over the launch of the first National Broadband Network (NBN) test site on the…
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Business
What makes a good salesperson?
I’m often asked whether a good salesperson is born or bred and I can definitely say 100 percent that the…
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Social Media
Developing a media strategy, part 1
One of the best ways to promote a startup is to have the press write about you. In this series…
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Everything Else
Keeping customers happy
As worrying events unfold around the globe, most people react by becoming increasingly risk-averse, which means getting people to try…
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Everything Else
Do-it-yourself public relations
If you have ever seen a television drama series, the public relations character is usually a serious-looking government representative fronting…
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Business
Business coaching for SMEs
Business coaching may seem like an unnecessary luxury to a small, two-person company operating from home. Regardless of a company’s…
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Social Media
Online branding
If you wind the clock back 150 years, shopkeepers would have had a much simpler time managing their brand. Despite…
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Business
How do you feed the beast without going broke?
I’ve written in this blog previously about the extra demands on your business time created by new technology. One of…
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Business
One size does not fit all
The digital revolution has created a vibrant new marketplace, the likes of which the world has never seen before. Mike…
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