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Social Media
Online branding
If you wind the clock back 150 years, shopkeepers would have had a much simpler time managing their brand. Despite…
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Business
How do you feed the beast without going broke?
I’ve written in this blog previously about the extra demands on your business time created by new technology. One of…
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Business
One size does not fit all
The digital revolution has created a vibrant new marketplace, the likes of which the world has never seen before. Mike…
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Everything Else
Five tips to increase your Twitter followers
It’s easy to get set up on Twitter, but much less straightforward to gain impressive numbers of followers. While this…
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SEO
How to get SEO right the first time
A fear shared by every new online business owner is that, after all the time, effort, and money they pour…
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Business
Why everybody lives by selling something
All small business leaders know how important good selling is for business success.At Barrett Consulting, we believe that everybody lives…
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Franchises
Franchising – building an empire
McDonald’s did it, 7-Eleven did it and Boost Juice did it, too. Imagine creating an entire empire from the small…
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Everything Else
Ten common email marketing mistakes
Although email is still the most widely used form of digital marketing in Australia, many small businesses fall into common…
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Business
What style of leader are you?
It has been said that after meeting the great British Prime Minister William Gladstone, you left feeling he was the…
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Everything Else
INSIDE THIS MONTH
Businesses can choose to focus on increasing sales to existing customers, who are cheaper and easier to sell to, but…
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