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Everything Else
Four steps to protecting your IP online
The issue of intellectual property for small businesses is much more complicated in the online world than it is offline.…
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SEO
Can you do your own SEO?
The question of whether a small business can do its own search engine optimization (SEO) is complicated for a number…
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Marketing
Video marketing: how to avoid DIY disasters
It’s never been easier and cheaper to create a great-looking video for your business; the tools of the trade have…
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Technology
Upwardly mobile advertising
I IBM Coremetric’s Annual Benchmark Report was recently issued about the results of last year’s Black Friday sales, medications and the results were stunning.…
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Business
Why color is important in branding
Colour is crucial to every brand, regardless of the size of the associated company. It can help build consumer familiarity…
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Startups
A simple business plan for online retail startups
I’ve been doing some reading about successful online retail startups and talking to some other people in the space and…
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Everything Else
Why you need SEM
Every small business wants to get more online exposure for their brand online. This is why search engine optimization (SEO)…
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Everything Else
Is VoIP ready for small business?
The premise of VoIP is a very attractive one for small businesses. It allows businesses to replace their dedicated phone…
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Everything Else
Accounting in the cloud
While cloud computing was one of 2010’s big buzzwords, much of the hype simply boiled down to more businesses using…
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Technology
Tools to help you manage freelancers
Using freelancers is one of the best ways to grow your business or get your start-up off the ground. Managing…
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