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Everything Else
Building a brand on a promise
Bryce-Smith and her hairdresser husband Alan Buki, O&M’s creative director, stumbled upon their now-thriving natural hair-product business by way of…
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Everything Else
Protecting your intellectual property online
How does the Web 2.0 mindset affect copyright? What is the fairway to reference other people’s content these days?And, most…
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Everything Else
Five ticks to a secure domain
How did someone else get to register my domain name?Why is my domain getting confused with the competition?“You may have…
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Everything Else
A beginner’s guide to SEO
Search engine optimization can seem like a confusing and deceitful thing. It’s not all about tricking people into choosing your…
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Everything Else
Do it for love AND money
What’s the secret to financial success for small businesses? It turns out that Dr Seuss could hold the key.Everyone has…
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Everything Else
Kickstart – what would superman do?
Peter Draper is passionate about collectible comics and has been selling them on eBay for years. Now, he hopes to…
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Everything Else
Who are your real frenemies?
Letting someone into your social network means you’re letting them into your private life – and your head.What do you…
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Social Media
Passing the mother-in-law test
As new gadgets, widgets and technological bits of online trickery arrive every day, is all that extra complexity such a…
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Social Media
Now is the website of our discontent
More businesses are now offering free content in blogs, videos, and more, but every word, image, or soundbite still takes…
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Everything Else
Crust Pizza: a better slice
Crust Pizza is a premium brand that inspires its devotees to tell their friends “You have to try this!”. —…
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