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Everything Else
Pay-per-click for charity
Mack Nevill is one of the four founders of ripple, a site where just clicking on a link pays for water,…
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Everything Else
Exploring transmedia campaigns
Transmedia campaigns are marketing campaigns that employ something called Transmedia Storytelling.The term basically refers to a narrative that occurs across…
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Everything Else
Real-time customer reviews
Convergence is a major long-term goal in daily technology.Eventually, all the content we consume, be it television, digital print, or…
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Everything Else
What the internet filter could mean for small business
The internet filter proposed by the Australian government was conceived for the purpose of targeting morally and legally questionable webpages;…
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Everything Else
Niche marketing: bettering your site and selling your idea
Looking to establish a subscription-based online business to promote the practice of Qigong, Kear and Willa Whitewolf contacted Nett for…
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Everything Else
What’s wrong with real reality?
You’ve seen versions of the augmented reality vision in movies, and you might have seen it demonstrated with ads and…
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Splitting hairs: making online video work
Hair salon owner Jose Bryce-Smith is looking to revamp the websites for her salon and range of dyes and hair…
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Everything Else
Fabulous, mate!
Chris Cassar and Rick Glenn saw an opportunity to sell men’s grooming and skincare products online and wanted their website himage.com.au to…
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Everything Else
Don’t have a spare $10k?
If the top 10 ways to invest $10K haven’t quite satisfied your hunger for strategic business development, here are four slightly left-field…
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Everything Else
4 steps to writing good online copy
Reading good online copy is like observing a well-maintained bonsai.All leaves and less significant branches have been removed from the…
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