Business
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Franchising – building an empire
McDonald’s did it, 7-Eleven did it and Boost Juice did it, too. Imagine creating an entire empire from the small…
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What style of leader are you?
It has been said that after meeting the great British Prime Minister William Gladstone, you left feeling he was the…
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Digital real estate
Domain names are the digital equivalent of real estate for small businesses. Just as in the bricks-and-mortar world, location is…
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Adverse Action: The Sleeping Giant Awakens
Wasn’t it Lady Bracknell in Oscar Wilde’s The Importance of Being Earnest who uttered something like “the loss of one…
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Wawa’s the buzz on Facebook?
When discussing social media for small businesses, people often tell me “a Facebook page is fine for big companies and…
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How traditional retailers are taking their customers online
I’ve just come back from three days in Sydney at the gift, homewares, jewelry, and fashion trade shows and have…
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Lessons from the Commonwealth Bank’s social media policy
Since my first post on Nett in January discussing HR and social media in the workplace, I’ve been fascinated with…
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Telstra announces 4G network
Telstra has today announced its plan to upgrade its Next G network with 4G technology later in 2011.The significance of…
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Your publicity is all about them
What you should know about your business before pitching your story to a journalist (that no one else will tell…
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Pricing wars
Depending on who you ask, there are several ways to price goods you sell through your business. A common practice…
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