Business
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Are you using the right word?
Words can be a bitch. A single misplaced letter could make people wonder if the spelling is not your strong…
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5 web design basics
While it may seem like a huge logistical and financial challenge, the actual process of creating a website for an…
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Customer disservice
I fly a lot, looking for every possible way to make my travel as smooth, effortless, and pain-free as possible.…
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Interest rates cut by 50 basis points
The Reserve Bank of Australia (RBA) has opted to lower the official cash rate by 50 basis points.At its monthly…
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How to write an effective creative brief
David Ogilvy, the legendary advertising executive is famous for many quotes. One of his best is “Give me the freedom…
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6 ways to keep customers happy, post-sale
Many buyers can feel neglected once they have placed an order with the salesperson they have bought from. Why is…
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Profile: Joe Button
When Modi Song and Melissa Lee were working in corporate finance, one of the tricks of the trade was to…
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Is there enough information on your website?
Anyone who owns a shop, stall or store, understands how important it is for every customer who walks through those…
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Build a marketing culture
Small business owners wear many hats. One day they can be the salesperson. The next, the bookkeeper. But one thing…
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LinkedIn for small business
LinkedIn is a social media platform with more than 160 million members. It is likened to Facebook, except it is…
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