Business
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Interest rates cut by 50 basis points
The Reserve Bank of Australia (RBA) has opted to lower the official cash rate by 50 basis points.At its monthly…
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How to write an effective creative brief
David Ogilvy, the legendary advertising executive is famous for many quotes. One of his best is “Give me the freedom…
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6 ways to keep customers happy, post-sale
Many buyers can feel neglected once they have placed an order with the salesperson they have bought from. Why is…
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Profile: Joe Button
When Modi Song and Melissa Lee were working in corporate finance, one of the tricks of the trade was to…
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Is there enough information on your website?
Anyone who owns a shop, stall or store, understands how important it is for every customer who walks through those…
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Build a marketing culture
Small business owners wear many hats. One day they can be the salesperson. The next, the bookkeeper. But one thing…
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LinkedIn for small business
LinkedIn is a social media platform with more than 160 million members. It is likened to Facebook, except it is…
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Starting with a logo
A friend of mine is setting up a new business. Like anyone in the same situation, his budget – or…
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Position yourself as an expert
Do you want the media and your customers to take notice of your business? A great way to get noticed…
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Five questions: Bruny Island Cruises
From catching fish to catching tourists, Robert Pennicott has had a great love of the sea for many years and…
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