Business
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Starting with a logo
A friend of mine is setting up a new business. Like anyone in the same situation, his budget – or…
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Position yourself as an expert
Do you want the media and your customers to take notice of your business? A great way to get noticed…
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Five questions: Bruny Island Cruises
From catching fish to catching tourists, Robert Pennicott has had a great love of the sea for many years and…
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Facebook Timeline, part 1: 6 steps to your new look
By now, you would have heard the news: Timeline is coming to Facebook brand pages. On March 31, all business…
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It’s time to get emotional
Emotion is a powerful marketing tool.When used in advertising, it increases retention and motivation to buy, as it is more…
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The power of case studies
Case studies. They may not sound like the most exciting stories in the world. But they can be among the…
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A franchisor’s responsibilities
If you are planning on expanding your business into a franchise and recruiting franchisees, there are certain responsibilities as a…
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Customer-focused writing (and why you should use it)
The world of business writing has come full circle when it comes to communicating with customers. In the past, people…
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Working remotely
Gone are the days when owning a small business meant you had no option but to pay rent for a…
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The customer always remembers
Not long ago, I got robbed. A thief managed to penetrate a locked door to steal my wallet. I lost…
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