Business
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Facebook Timeline, part 1: 6 steps to your new look
By now, you would have heard the news: Timeline is coming to Facebook brand pages. On March 31, all business…
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It’s time to get emotional
Emotion is a powerful marketing tool.When used in advertising, it increases retention and motivation to buy, as it is more…
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The power of case studies
Case studies. They may not sound like the most exciting stories in the world. But they can be among the…
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A franchisor’s responsibilities
If you are planning on expanding your business into a franchise and recruiting franchisees, there are certain responsibilities as a…
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Customer-focused writing (and why you should use it)
The world of business writing has come full circle when it comes to communicating with customers. In the past, people…
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Working remotely
Gone are the days when owning a small business meant you had no option but to pay rent for a…
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The customer always remembers
Not long ago, I got robbed. A thief managed to penetrate a locked door to steal my wallet. I lost…
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Facebook tells 1000 words: when does ‘Like’ really mean like?
Big brands and small businesses alike seek to build their fans and followers online. If they are lucky, their fans…
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Business letter writing etiquette
You might think that the old-fashioned letter has become a relic of the past, but it’s still in wide use…
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Reasons to be cheerful
I’m not a big one for New Year’s resolutions. My view is summed up in a cartoon I saw recently:…
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