Everything Else
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Battlefield sports: how to garner global attention
Husband-and-wife team Peter and Nicole Lander invented Battlefield Live – a live-action re-enactment of popular computer games that does away…
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The state of pay
Online advertising is booming. The more people click, the more hungry business becomes for the eyeballs (and wallets) of the…
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Battlefield sports: dominating an online niche
She might work in a testosterone-soaked industry, but it’s fair to say that if Nicole Lander were a character in…
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Pay-per-click for charity
Mack Nevill is one of the four founders of ripple, a site where just clicking on a link pays for water,…
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Exploring transmedia campaigns
Transmedia campaigns are marketing campaigns that employ something called Transmedia Storytelling.The term basically refers to a narrative that occurs across…
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Real-time customer reviews
Convergence is a major long-term goal in daily technology.Eventually, all the content we consume, be it television, digital print, or…
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What the internet filter could mean for small business
The internet filter proposed by the Australian government was conceived for the purpose of targeting morally and legally questionable webpages;…
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Niche marketing: bettering your site and selling your idea
Looking to establish a subscription-based online business to promote the practice of Qigong, Kear and Willa Whitewolf contacted Nett for…
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What’s wrong with real reality?
You’ve seen versions of the augmented reality vision in movies, and you might have seen it demonstrated with ads and…
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Splitting hairs: making online video work
Hair salon owner Jose Bryce-Smith is looking to revamp the websites for her salon and range of dyes and hair…
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