Marketing
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Starting with a logo
A friend of mine is setting up a new business. Like anyone in the same situation, his budget – or…
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The power of case studies
Case studies. They may not sound like the most exciting stories in the world. But they can be among the…
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Working remotely
Gone are the days when owning a small business meant you had no option but to pay rent for a…
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5 ways to stand out in search
In the rush to make a page relevant to its target keyword, many businesses overlook the need to stand out…
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Domain name registration adds $475 million to Australian economy
Australian domain names (using ‘.au’) contributed $474.7 million to the economy last financial year, according to a new report from Deloitte Access…
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What you can learn from Steve Jobs
Appropriately for someone who had such a strong influence on technology, Steve Jobs’ death has become an Internet phenomenon, with…
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10 top mobile apps for small business
While business owners that use an iPad might be quick to tell you it’s an invaluable business tool, the truth…
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Business books are the new black
These days, when you go to conferences and networking events, savvy business owners aren’t merely exchanging business cards anymore. They’re…
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Balancing growth in a small business
How does a startup balance the trade-off between being prepared to scale [ie prepared for growth – ed.] without over-engineering…
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Better parental leave ‘boosts’ productivity, Ombudsman says
Employers that offer accommodating parental leave policies enjoy better employee productivity, according to Fair Work Ombudsman Nicholas Wilson.Wilson says that…
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