Marketing
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Digital products
When people think about doing business online they usually think of selling products. So where does that leave service providers? Sure,…
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Australia Post to update stores for e-commerce
Australia Post has announced plans to update its retail stores and offer additional online-focused services.Updated Post Shops will offer an…
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Business coaching for SMEs
Business coaching may seem like an unnecessary luxury to a small, two-person company operating from home. Regardless of a company’s…
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Online branding
If you wind the clock back 150 years, shopkeepers would have had a much simpler time managing their brand. Despite…
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How to get SEO right the first time
A fear shared by every new online business owner is that, after all the time, effort, and money they pour…
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Why everybody lives by selling something
All small business leaders know how important good selling is for business success.At Barrett Consulting, we believe that everybody lives…
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Why I’ll do a song and dance for our customers
We’ve been busy in our little office doing all the usual, plus making my latest social marketing campaign for YouTube…
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Digital real estate
Domain names are the digital equivalent of real estate for small businesses. Just as in the bricks-and-mortar world, location is…
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How traditional retailers are taking their customers online
I’ve just come back from three days in Sydney at the gift, homewares, jewelry, and fashion trade shows and have…
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Step out of the box with social media marketing
There’s been a lot of talk about social media and how it can propel a small business to the next…
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