Marketing
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Pricing wars
Depending on who you ask, there are several ways to price goods you sell through your business. A common practice…
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Can you do your own SEO?
The question of whether a small business can do its own search engine optimization (SEO) is complicated for a number…
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Video marketing: how to avoid DIY disasters
It’s never been easier and cheaper to create a great-looking video for your business; the tools of the trade have…
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Why color is important in branding
Colour is crucial to every brand, regardless of the size of the associated company. It can help build consumer familiarity…
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Five steps to better web design
Web design is easy to get wrong. If you want your website to capture the attention of visitors, it’s best…
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SEO: what not to do
SEO is a race without a finish line. The reason for this is that the search engines are always trying…
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Google’s search changes
There have been a number of significant changes recently to Google’s search function to make it more relevant for users…
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Bullet-proof your business
Bullet-proofing your business – who would have thought that a bunch of dodgy US home loans could cause so much…
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The Fab 40
The Fab 40 worked hard to get their sites to where they are today. Here, Nett takes a look at…
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Targeting the online customer
The main difference between operating a business out of a shop or office, and running the same outfit online, has…
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