Social Media
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Do people lie on LinkedIn?
A new study conducted by the recruitment firm Employment Office has found that 82% of those surveyed believe candidates lie…
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Why you shouldn’t ignore local news
Local media outlets are often forgotten when businesses are putting together their public relations (PR) strategy, but thinking closer to…
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Driving better engagement with your online advertising
It was only a few years ago that online advertising was seen as the golden child. It was particularly beneficial…
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Setting up an online store
These days, savvy business owners know they have to be online or risk being elbowed out of their markets altogether.…
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How to write an article to boost your profile
Writing articles and sending them to a publication is a great way to get featured in the media and boost…
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Do you really need media training?
Maybe you’ve built up your product, service, or game-changing business model and things are ticking along nicely. You’ve invested in…
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Social media IS a marketing tool
Last month we looked at the different ways that social media isn’t just a marketing tool. It offers businesses all kinds…
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Engaging with bloggers – dos and don’ts
Blogging is now firmly part of the mainstream. As print media circulations continue to decline, a multitude of new voices…
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Defying the law of brevity
Last week I saw a video, which, if I believe all the experts, is because I don’t read anything anymore.…
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