Social Media
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The best ways to use video for business communications
With the proliferation of social media and the convergence of traditional and online media, clear communication has never been more…
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7 questions your homepage copy needs to answer
After the shopping cart, the homepage is the most important part of any business website. It’s the first page that…
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Developing a media strategy, part 1
One of the best ways to promote a startup is to have the press write about you. In this series…
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Online branding
If you wind the clock back 150 years, shopkeepers would have had a much simpler time managing their brand. Despite…
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One size does not fit all
The digital revolution has created a vibrant new marketplace, the likes of which the world has never seen before. Mike…
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Why I’ll do a song and dance for our customers
We’ve been busy in our little office doing all the usual, plus making my latest social marketing campaign for YouTube…
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Your publicity is all about them
What you should know about your business before pitching your story to a journalist (that no one else will tell…
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Step out of the box with social media marketing
There’s been a lot of talk about social media and how it can propel a small business to the next…
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Video marketing: how to avoid DIY disasters
It’s never been easier and cheaper to create a great-looking video for your business; the tools of the trade have…
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Tools to help you manage freelancers
Using freelancers is one of the best ways to grow your business or get your start-up off the ground. Managing…
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